A business runs on sales and cash flows, sales are driven through marketing. Businesses rely on visibility in order to get distinguished from the cluster of competition. Visibility is achieved through marketing, being able to properly be noticed, remembered and recalled by clients is what an ecommerce business depends upon. That is why the concept of the four P’s was created, that are the basis of all marketing tactics. This article discusses some marketing tactics that are bound to drive sales to your ecommerce business. The proper execution of these strategies are bound to bring in more foot traffic and improve sales as well as create brand equity.
Integrate social channels
Social media is the largest and most effective marketing tool that has been created up to date. Facebook, Instagram, Twitter and LinkedIn are the basis to understand and effectively connect with your target audience. Understand your viewership through their shopping behavior by properly understanding their habits and their likes. You can also integrate your social media pages and accounts with your ecommerce website, by simplifying the process for customers to be able to purchase directly through the handles.
Create a hype
Being able to trigger an emotional response from your clients is essentially the core essence of all marketing tactics. Marketing is the ability to understand people, the way they think and the way that they respond to various stimuli is what drives businesses towards success. Creating a hype goes in hand with being able to go viral for your customers. A hype can generally be created by having customers anticipate a discount or an addition into the product mix or product line.
Follow your customers
Tracking what your customers are doing when they come over to your website helps, you not just understand where the foot traffic is coming from and how to better optimize your website making it more accessible to the customers. It also helps you create a more enhanced user experience, by reminding them of what they looked at last, what things they added in their carts before leaving the store.
For instance if a customer came to look at handbags on your ecommerce website, and then left. They might have wanted better discounts, the next time they come over through smart systems integration you could introduce them to the website again by demonstrating new offers that you could make for them.
The modern purchase experience is what counts when performing any sort of shopping. The age of today depends upon User Experience, and how relatable a business is with its audience. The best way to create an appeal is to highlight what they need, and offer it to them in a more insightful manner, by sending constant reminders and alerting them through email campaigns.
Reinforce brand presence
Keep reminding your customers of your brand by connecting them through social media handles. Reinforcement of the brand is what drives loyalty and keeps the customers engaged. This can be done through visual reminders, status updates and customized discount offerings.
Marketing is the core essence of being able to gain increasingly larger customer base, by strategizing and correctly executing these might just be the difference between captivating the market or losing to your competition.